About This

• TUMMY TIME ESSENTIAL: This high contrast baby toy for newborns is designed to stand up on its own, making it perfect for tummy time. It's easy to slip into your diaper bag for learning on the go.
• SAFE, DURABLE: Made with quality art paper and premium cardboard, with rounded edges and film lamination, our high contrast baby toys for newborns are built to withstand years of tummy time and play.
• STIMULATE DEVELOPMENT: 14 high contrast, attention-grabbing images that can help with the cognitive and visual development of your newborn from day one, as well as calm and soothe them.
• EASY TO CLEAN: Unlike other soft baby books, tummy time books, and toys for infants, this high contrast baby book can easily be wiped down with wet wipes or other cleaning products. Winner of the 2025 Best Newborn Toy for Visual Development by The Bump. Dad-Owned and American-Owned.
• HOSPITAL AND CLINIC APPROVED: This product is being used in pediatric hospitals across the United States, Newborn activities using books for infants 0-12 months are critical for a baby's development.